Paulina Lara, Content Manager
My mission is to increase visits and lead conversion through content production and its distribution through different channels. My job drives sales, brand authority, and client retention.
I manage the official blog, generate content for social media and create relationships with artists and media interested in the all-in-one tool for everyone in the art world. From artists to collectors; from logistics to restoration specialists; we want every player to focus on their passion while saving time and money.
Online Marketing Teacher: Videomarketing at the Digital Career Institute
I focus on the importance of creating messages that make more sense than the media itself. Video doesn’t have to be impossible, but you have to start. I push my students to perform in front of the camera, talk about the strategy and the 3 stages of production.
Guest at Escuela Internacional de Negocios Cuartel de Ventas
I gave the webinar “La fórmula perfecta para hacer video” sharing tips on how to present on video to use it for business purposes.
My job is to create relatable copywriting for their business profile. We are working on the grid design to engage leads and followers keeping the account active.
Metrinomics – Consultant (2019)
International calls to assess client satisfaction.
SalesUp! External consultant (2017-2020)
I worked directly with the Marketing Department producing materials for all parts of the funnel. I advise on the content strategy and edit, maintain and deliver resources to help prospective and current clients during their journey.
Webinars, copy for landing pages, emails, internal communications, new features and pr strategy with experts are some of the most fun activities I do for them.
SalesUp! – Communications Manager (2014-2016)
I managed the editorial calendar, had a PR strategy to get experts for our webinars, produced ebooks as well as the copy for new features, the website, landing pages and social media.
This is one of the best emails that we created for a Prospect Nurturing campaign.
I was part of the editorial team to produce eBooks like Califica Prospectos.
The following, are some of the websites that I write -or have written- for in Spanish.
This is a new space for travellers. A blog for people who would like to learn about the culture, history, nature, art and entertainment of Germany’s corners.
Business and entrepreneurial blog. I collaborate with communication and marketing topics based on my experience as an online content creator.
Communication and content collaborator for these web and graphic designers. Young and creative company ready to take new challenges today.
Cultural magazine, edited at La Salle Cancún by the Communication and Design School. I was part of the editorial committee when it was founded in 2008.
Ready to collaborate with you
If you have an idea and want to collaborate with me, get in touch and let’s talk about it!